Should I Have a Blog on My Website?
Why Blogging Will Help Your Website SEO
What exactly is a blog? Is blogging even still relevant in 2023? These are just some of the questions a new business owner might ask when launching their website. And if you happened to stumble on this page looking for the answer to these questions, congrats, you’ve found your way onto a blog.
A blog by definition is a regularly updated web page that is written in an informal or conversational style.
A blog post is an individual web page that focuses on a sub-topic of the blog. For example, a business specializing in activewear for women might have a blog page where they could have several informational posts on topics like, ‘The Best Activewear Trends for 2023’ or ‘How to Find the Perfect Fitting Sports Bra,’ and so on. The blog post stays relevant to your brand and its products.
Having a blog on your website is key to utilizing SEO techniques and keyword research. The goal is for your website to rank high in Google searches. If a potential customer searches for ‘ways to find the perfect fit for a sports bra,’ you want them to come across your blog post and therefore have access to your website and products, which may lead to conversions and sales.
If you don’t already have a blog page for your website, it’s never too late to start! A blog should be a vital part of your digital marketing strategy. This content-creation strategy, when combined with Search Engine Optimization (SEO), can greatly increase your brand’s online visibility.
Read on for the top reasons to have a blog on your website:
It’s FREE.
A blog can be a free form of advertising if you use just the right keywords and an SEO strategy. You’ll find there are endless topics for you to write about that are relevant to your brand.
A Strong Blog Will Drive Traffic & Lead to Conversions.
When a potential customer Googles something, or ‘how to,’ and lands upon your blog post, you have the opportunity to provide the reader with great tips and tricks for whatever your product or service is. This builds trust and rapport with the reader and drives traffic to your website. If you write for your ideal customer on your blog, you will build trust and increase traffic and conversions.
More Traffic Equals Higher Ranking on the SERPs.
With blogging, your goal is to rank higher on the search engine results page (SERPs). If your content writing and keywords are better optimized than those of your competition, you will get more visits, better engagement, and rank higher on Google’s results. So, make sure your blog posts have catchy headlines your audience will want to click. If the subject is compelling enough to keep the reader reading, it will generate more traffic to your website.
Having a blog for your website can help you show off your knowledge and expertise to your target audience. People Google for a reason: they want answers, solutions to problems, how-to’s, and to gain more knowledge on a topic. Blogging is an opportunity to write about your niche, thus gaining trust and credibility. You can even track and analyze your blog’s performance for free via Google Analytics, which gives you even more insight into your most popular posts, average reading time, their ranking, and so much more.
Blogging may seem overwhelming at first, due to the amount of writing, analysis, and keyword research, as well as SEO optimization, that’s required. That’s why it’s incredibly valuable for most business owners to outsource their content writing to an experienced freelancer or agency.
If you need help writing and optimizing your blog posts for your small business, Barred Rock Social is a Colorado-based boutique marketing agency that provides copywriting and content writing services. We can help write and optimize your blog content for high read-time and Google ranking. Book your discovery call today!
